So yes, it's been a build up and we saw Superman #17 shoot up in value likely from all the press release they've been pushing out from DC for Superman revealing to the world his human identity, because let's face it, the world already knows his true identity.
Superman is one of those characters that actually conceals his real looks to blend in instead of the total opposite in wearing a mask to hide his identity as a super hero.
But here it is, in all it's glory. Most of the issue is filler story but here's the reveal that happens in Superman #18.

What does everyone think? How long will this last or go on? Is this a permanent identity reveal since this has happened before?